URWERK


For its 20th anniversary, URWERK embarks on a retro-futuristic experiment. Far from being an exercise in nostalgia, the new watch makes the sort of contrary and provocative statement one has come to expect from a watchmaker that disdains the ordinary. The experiment centres on one of URWERK’s flagship models, a UR-210. Flung into a temporal particle accelerator, this futuristic watch collides with the past to emerge transfigured as a flamboyant anachronism. “An 18th-century wall clock in the pure baroque style has pride of place in the workshops. It was one of the first collector’s pieces my father gave me — an imposing, massive work of art with elaborate gilding. For me its attraction lies in its extravagance, because extremes appeal to me,” declares watchmaker Felix Baumgartner, URWERK’s
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