CHRISTIES’S x H.MOSER


Over the last two years, H. Moser & Cie. has clearly stated its position on the issues that matter to the Swiss watchmaking industry. The brand has created several highly symbolic pieces, intended to highlight the failings or oversights of an industry which sometimes seems elitist and out of touch. But H. Moser & Cie. is now going a step further: the brand has made a long-term commitment to supporting and preserving mechanical watchmaking and its associated professions. On May 15th, Christie’s auctioned the first two pieces selected as part of this initiative: the Swiss Mad Watch, 100% Swiss, with a case made from cheese, and the prototype of the Swiss Alp Watch, the proud antithesis of the smartwatch. More than simply watches, the two pieces sold by world-leading auction house Christie’s in Geneva on May 15th have a symbolic role. Created by H. Moser & Cie., one in response to the wave of smartwatches, and the other in mockery of a Swiss Made label lacking rigour, these o
http://bit.ly/2qmSR1p

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s