Over the last two years, H. Moser & Cie. has clearly stated its position on the issues that matter to the Swiss watchmaking industry. The brand has created several highly symbolic pieces, intended to highlight the failings or oversights of an industry which sometimes seems elitist and out of touch. But H. Moser & Cie. is now going a step further: the brand has made a long-term commitment to supporting and preserving mechanical watchmaking and its associated professions. On May 15th, Christie’s auctioned the first two pieces selected as part of this initiative: the Swiss Mad Watch, 100% Swiss, with a case made from cheese, and the prototype of the Swiss Alp Watch, the proud antithesis of the smartwatch. More than simply watches, the two pieces sold by world-leading auction house Christie’s in Geneva on May 15th have a symbolic role. Created by H. Moser & Cie., one in response to the wave of smartwatches, and the other in mockery of a Swiss Made label lacking rigour, these o

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