ROGER DUBUIS


Perpetually on the lookout for original technical developments and unusual aesthetic options, Roger Dubuis has acquired an international reputation as an avant-garde Maison, a ‘serial innovator’ with a dynamic research-driven ap- proach to watchmaking. The annual unveiling of world premieres from its ever-busy innovation pipeline represents the almost ‘organic’ result of its ongoing investments in Research & Development. Backed by a dedicated in-house department and Roger Dubuis’ own full-ledged Manufacture, the brand’s ‘disruptive materials and progressive complications’ mantra is forcefully expressed through its ongoing challenge to all-comers: Dare to be Rare. Design, performance and world class engineering The revolutionary use in watchmaking of carbon, which is twice as light as brass, is the embodiment of Roger Dubuis’ fundamental belief in the disru- ptive nature of innovation. This is entirely in sync with a recent series o
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