Peter Stas


This year, at Baselworld 2018, we were kindly invited by the Member Of The Executive Board, Frederique Constant – Peter Stas Peter Stas founded in 1988, with his wife Aletta Stas-Bax, the watch company Frederique Constant. The manufacture’s initial strategy was to focus its energy on classic luxury watches at an affordable price. The Accessible Luxury positioning was the basis of strong growth during the financial crisis when consumers came back more to traditional values and accessible prices. Peter Stas is an avid yachtsman competing in Giraglia and Loro Piana regattas. With the company’s Swan 82 FD, he was on the helm winning the Heineken Regatta in St. Martin in 2014. We discussed, on location, at their booth in Baselworld 2018, the brand s heritage, the brand s values, this year s novelties and more. If you always wanted to know what it takes to combine Swiss Made fine Mechanical watchmaking with Smartwatch functionality. Click play now and listen to this exclusive in
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