Bell & Ross


Bell & Ross began a new chapter in its history with the BR-X1 CHRONOGRAPH TOURBILLON SAPPHIRE in 2016. The brand’s first completely transparent watch caused quite a stir by combining prestigious watches complications, technical performance and its signature design codes. Three new unique pieces, two online exclusives A skeletonized version of this exceptional BR-X1 is being unveiled at Baselworld, as part of a collection that underscores the bold creativity of Bell & Ross. Of the six new unique pieces created, three examples that marry transparency and colour will be presented. Then by embracing sales innovation: two of the watches will be exclusively available online. This marks a real watershed moment in the Haute Horlogerie sector, once again proving Bell & Ross’ avant-garde spirit in e-commerce and the digital. As iconic as difficult to work with, sapphire is the embodiment of invisibility: a paradox of solidity and visual transparency. Scientists –who call it co
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