SINGER REIMAGINED


A company born to combine obsessive attention to detail, unique perspectives and our love of a golden era of mechanical watch design. The objective: to Reimagine high watch-making. Iconic Automotive Design Singer Vehicle Design was founded in 2009 to explore the creative possibilities within the vibrant world of the classic automobile. Since then, its focus has been the obsessive pursuit of the ultimate reimagined Porsche 911. The process of reimagining is central to Singer’s philosophy. Its lofty objective is to distil, enhance and recombine the strands of greatness that mark out a design icon. Starting with historical DNA, Singer adds modern techniques and its own unique perspective. The result is a singular, jewel-like form or, as some have put it “The 911 as Art” Horological Fascination Eight years on, Singer’s automotive work is collected, displayed and driven globally. Now, Singer Reimagined SA, has been created to explore the world of high watch- making,
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