MAURICE LACROIX


The Eliros Ladies 35mm is offered for the first time with a moonphase display. This ele- gant complication is paired with an array of dial and case options, fulfilling the expectations of stylish ladies everywhere. Each dial features lancine-shaped hour and minute hands, a slim central sweep seconds hand and a date display at 3 o’clock. The hours are denoted with a combination of Arabic numerals, with either slender batons or sparkling diamonds. The timepiece is supplied with a choice of dial, white lacquered or a sumptuous mother-of-pearl. The stainless-steel case is offered with or without 4N treatment. For those ladies seeking a touch more glamour, an ultra-luxurious model, featuring a diamond-set bezel, is also available. A key attribute of the Eliros Ladies 35mm Moonphase is versatility. An ‘easychange’ facility allows the wearer to easily remove the calf leather strap, or the 9-rows bracelet and exchange it for an alternative strap of their choosing. Convenienc
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MAURICE LACROIX


In a freshly restyled AIKON case, Maurice Lacroix has fitted a new manufacture, openworked, automatic caliber of unique design. True to its vocation of manufacturing high quality timepieces at an affordable price, deeply rooted in urban and contemporary culture, Maurice Lacroix introduces AIKON Automatic Skeleton. Openwork timepieces are an integral part of Maurice Lacroix s history and watchmaking culture. Several successive generations of its watches have featured this graphic and horological principle. It consists in the hollowing of a movement s parts, in order to retain only its bearing and functional structures. It is inseparable from a graphic frame of mind, one that sets the hollow apart from the void according to a designer s will, and the zeitgeist. Maurice Lacroix is an early explorer of that style as the Calypso Skeleton, its first such creation, goes as far back as 1993. Maurice Lacroix has been openworking for 25 years. In the spirit of contemporary creation, Maurice Lac
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MAURICE LACROIX


Maurice Lacroix’s promised new piece is finally here. Two years after the launch of the quartz version, this historical model has been given a new, sharper look with an auto- matic movement, giving rise to the AIKON Automatic and AIKON Automatic Chrono- graph. Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked the AIKON to give it finishings of unparalleled perceived value. For the first time, Maurice Lacroix is presenting a complete range of AIKON watches with automatic movements: a three-hand model with a date function, and a chrono- graph with day and date. Although based on the design of the AIKON quartz, Maurice Lacroix has created a whole new watch. Impactful design The AIKON collection is the descendant of the Calypso. This benchmark piece—the brand’s best-belling model of the 1990s—already incorporated the AIKON s main dis- tinctive features: the integrated water-resistant case, the flat sapphire crystal enc
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MAURICE LACROIX


The Eliros has proved to be a popular collection within the Maurice Lacroix cata-logue. The aesthetics of all models embrace style and playful design with a notable freshness. The calm, relaxed temperament of the Eliros collection provides an interesting con-trast with the notion of recording elapsed time where speed is critical and fractions of a second matter. However, the Eliros 40mm Chrono simultaneously combines both characteristics in one harmonious composition. This year s interpretation of the Eliros Chrono features a date aperture at 4:30. It is also presented with a luxurious 40mm 4N PVD coating case. The warm, golden tones of the case are optimally paired with a pure white lacquered dial. The inventory of functions also includes hours, minutes, a small seconds display and a chronograph. Indeed, while proving stylish no vital information is overlooked. Once more, in common with other Eliros models, subtle details augment ownership delight. The golden tones of the case, white
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MAURICE LACROIX


MASTERPIECE – Excellence The Masterpiece Collection is the perfect synthesis of Maurice Lacroix know-how. This collection spearheads the brand, and, its interpretation is a wonderful illustration of complications, especially retrograde displays, that Maurice Lacroix has been specializing in since 1999. In 2003, Maurice Lacroix unveiled its first double retrograde model. Ever since, this genre of timepiece has played a key role in the history of the progressive brand. This year, Maurice Lacroix returns to its roots, unveiling two types of retrograde watches: the Masterpiece Double Retrograde and the Masterpiece Moon Retrograde. Each model embodies watchmaking craftsmanship and is delivered in either a classical or a modern design style. The Masterpiece Double Retrograde The 43mm stainless steel case provides ample size to display all indications clearly. The dial features hours, minutes and a small seconds display at 9 o’clock, with a power reserve indicator adjacent the crown. B
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